I’m a make up fanatic. I love everything to do with it and I’d class myself as a make up hoarder. The one thing I’ve never been able to master is foundation. I try so many different foundations and so far none of them have become a ride or die product.
With Kat Von D Beauty now available in the UK (thanks Debenhams) and after a conversation with a friend of mine, I decided to try out one of her most popular products, the lock-it tattoo foundation.
I’ve watched/read so many reviews on the foundation, some good, some bad, some indifferent and I had to try it for myself. I got a tester to start with from Debenhams and I ended up with the shade medium 53 neutral, which was a pretty decent match, it’s a little dark for me at the moment due to my tan fading from when I got colour matched, but nothing that can’t be fixed.
1 Velvet matte finish
2 24 hour wear
3 Fade-free and transfer proof
4 100% cruelty free and vegan friendly
5 Can cover tattoos
6 One pump to even out discolouration, stop shine and hide blemishes.
Now let’s talk about the beauty that is the packaging. KVD Beauty have made a name for themselves on the packaging front. The bottle is a sleek, sturdy tube with accents of black and silver. The KVD logo is printed front and centre in her signature font. The bottle itself doesn’t feel heavy yet it looks expensive and being a lot cheaper than many high-end foundations, this was a big bonus for me.
The pump feels the most innovative. The top almost looks like an old wax seal with the KVD logo printed on the top. My only problem with the packaging is that it gets dirty quickly. Because the outer layer of the tube is clear, it gets instantly covered in foundation stains after use, kinda wish it was easier to keep clean, but we can’t have everything.
My skin isn’t the best. I have spot scarring on my chin, constant acne and redness on my cheeks. From a foundation I’m basically looking for something to rid my face of the insecurities and I think this product did it well.
One pump of this foundation worked for half of my face, so I needed two full pumps to cover my entire face and neck, which is pretty good in my opinion. I think two full pumps might of been a little too much for me as before I even powdered my face I found my skin looked cakey. I’m use to thin, light coverage foundation so this full coverage look took me a little by surprised, but I was impressed with the results. As you can see from the pictures I have discolouration on my chin, mainly spot scaring as well as a few inflamed red spots from acne. This foundation completely got rid of all of my discolouration, the thickness of the formula made my texture look a lot more textured.
After I powdered and finished my face it looked a lot better, I did try the foundation originally with/without primer and I found that this foundation needs a moisturiser primer rather than a matte one, just because it’s already a super matte foundation.
As for the claims? Yes it’s a matte finish. Yes it appears to be transfer proof. Yes it can cover tattoos. And it it is vegan and cruelty free, the only claim I have doubts about is the 24 hour wear. I managed a full day in this foundation and I found it had slid around on my nose especially, but that was no surprise to me, 99% of foundations I have tried do the same thing so this wasn’t a big deal, a little bit of a fix me up throughout the day and I’m happy.
Overall, this foundation seems to be great value. For only £27 it’s a lot cheaper than many other foundations and almost half the price of my current favourite foundation. I could do with a lighter shade at the moment as this colour matches me when I’m tanned, not when I’m paler. So I’m going to keep using this foundation and we’ll see how I feel about it in a month, to keep up to date follow me on instagram!