The past few months have been a mixed bag for me when it comes to traffic online. I went from being hosted on WordPress.com, where I was getting regular traffic and had a few hundred followers to self-hosting (which was a struggle) and I noticed my stats dropped. I lost visitors and views and I felt disheartened. Why wasn’t I getting the traffic anymore? My content was still the same quality, slightly better in my opinion, but people weren’t reading it anymore. Over the past few months as well, I’ve started branding my blog more on social media – on all of my socials, you’ll find evidence of my blog, all of this just to try and boost the traffic.
I’ve gained around 150 followers in 28 days on Twitter, and around 100 on Instagram. My overall stats are up my at least 5% on all social medias, but what does that mean to me? Does that matter? Why as bloggers do we read so much into numbers?
Numbers mean views. Views mean people are reading your posts. Okay, that’s a large part of being a “successful” blogger. Everyone of us has a platform to share what matters to us, whether that be makeup tutorials, favourites or advice, we have this amazing platform, so why do numbers matter? Are you successful with 10,000 followers? Yes. What about with 0 followers? Yes.
I didn’t start blogging for the free stuff, hundreds of followers or money. I started blogging because I love to write, I love to share things and I was fed up keeping things to myself. When I loved products or when I went through something difficult, blogging became a place I could share my thoughts. When I first started back in 2015 I thought I was failing – I was getting 2/3 views per post, but I kept going, I kept going because even though no one was reading what I was writing, I was enjoying myself.
As the years went on, I started gaining for momentum. People started following me and I started getting emails and comments from readers who actually enjoyed what I was doing, it meant the world to me that at least one person was gaining from what I’m writing – and that’s all I want. If one person can learn something new or gain knowledge about something when I write, I have succeeded. If you end up reading my one of my posts and think “yeah, she’s right” then I have succeeded.
I’m now part of a community filled with love and appreciation for each other, but there’s also drama. People tearing others down because they don’t appreciate their blogging style, not being part of a community. There are always going to be people who thrive on success and others failures. Their end goals include things like: success, money and fame – and that’s fine. If you want to get famous, you go do that, work hard and I’ll root for you. As long as you’re not bringing others down with you, I’ll help you up. But my piece of advice for you.
Don’t start blogging for any of those things.
When you first start the stats are going to make you feel rubbish and if you’re only writing things to get views and attention, you won’t be writing from the heart. A lot of my posts are rushed and sometimes aren’t the best to read, I get that, but that’s because I write what I think and 99% of the time my mind works a lot faster than my fingers.
Sometimes the success of my blogging sisters has taunted me. You see all these amazing girls with gorgeous blogs and beautiful flat lays, I will admit, I’ve bought things to try and make my blog my aesthetic. I’ve fallen into the trap of being “basic” to try and snag a few extra visitors. It didn’t take me long to realise that those things don’t really matter to me – photography is important to posts, pictures make posts more appealing, and I have tried to improve that, but I don’t need “stuff” to be appealing. My words should be good enough.
I know I’ll never be the best beauty/lifestyle blogger, but what I can offer you is honesty. I’ve written many advice posts because I have been through hell and back and I’ve come out of the other side stronger. I write what I love and what interests me, that way this will never be a chore. I don’t write for views, stats don’t affect me and they shouldn’t bother you either.
They’re just numbers on a screen and they don’t define your worth.